Hangzhou high -end silk merchants are on the market, or they will give up the beauty business therefore

Reporter | Chen Qirui

Edit | Lou Qinqin

According to the “Beijing Commercial Daily” report, Hangzhou Wanshile Silk Culture Co., Ltd. has recently officially passed the approval of the CSRC, which is further a step away from the goal of listing on the Shenzhen Stock Exchange.


Hangzhou Wanshiri Silk Culture Co., Ltd. (hereinafter referred to as Wanshiri Company) was established in 2007 and has been transferred from 2017 to a joint -stock company.

The company belongs to the Hangzhou Laqiao Silk Factory, which was established in 1975. The latter has more than 30 wholly -owned or holding companies. It mainly develops the silk industry and extends to the fields of technology, culture and the Internet.

The silk business of Masterci is mainly divided into two directions. One is to develop its own brand “Masterpiece”, designing and producing silk culture products such as silk scarves, home textiles, clothing, etc. Domestic and foreign fashion brands provide silk product foundry and digital printing services.

The prospectus submitted to the Shenzhen Stock Exchange showed that the operating income between 2017 and 2019 was 710 million yuan, 750 million yuan, and 730 million yuan, respectively; net profit was 52.54 million yuan, 46.91 million yuan, and 51.34 million yuan. At the same time, the overseas sales during the reporting period of Masterchen Company were 92.9148 million yuan, 8206,400 yuan, and 71.527 million yuan, respectively, accounting for 13.14%, 11.05%, and 9.90%of the main business revenue.

It can be seen from the financial report that although the overall revenue status of Wanshili is fluctuating, the overall is relatively stable; on the other hand, the sales growth of Mastercillon Company is relatively slow, which may encounter development bottlenecks in the near future. It may be insufficient to deal with social and industry emergencies.

Under the influence of the new crown epidemic, the shortcomings in this area are even more obvious. After the outbreak of the epidemic, Masterchen Corporation became the first batch of key mask manufacturers, and produced it for the original customers of the government and the original customers of the government.

According to the information disclosed by Master Master, the proportion of the mask business in operating income and net profit in 2020 was 23.80%and 29.27%, respectively. The total sales growth was driving down the epidemic. 2019.

However, if the mask business is eliminated, the operating revenue of Mastercie in 2020 is only 5610.9 billion yuan, a year -on -year decrease of 22.98%; the net profit of the mother after deduction was 45.1356 million yuan, a year -on -year decrease of 12.08%. Specifically, the income of silk culture and creative products fell 14.86%year -on -year; the income of foundry silk textile products fell 33.58%.

Due to the irresistivation of social emergencies and the trend of new crown vaccines, the mask business of Masterpiece is significantly low. This means to a certain extent that if the business of Masterci cannot be fully controlled after the epidemic is fully controlled, it will face a more passive situation in operation.

Silk fabrics have high requirements for manufacturing technology, and they seem to be “golden”, which have the characteristics of high pricing and difficult care.

At present, consumer consumer groups with high age of consumer silk have consumer scenarios in gifts and home service.

However, due to the lack of youthful characteristics, many domestic silk companies cannot open the young consumer market for a long time. In terms of brand appeal, most silk companies cannot establish effective high -end brands to drive consumption with brand power. Most brands need to face the embarrassment of brand positioning and sales performance.

This is why, in order to expand the scope of business, Masterchen Company chose to cut in from the beauty circuit. In 2018, it launched the Light -luxury skin care brand Si Xiangmen through the Liszi company Hangzhou Silk Art Health Technology.


Silicon Meni emphasized the maintenance effect of silk protein components on the skin, and relied on the Silk Protein Research Institute established by Masterpiece to obtain scientific support using silk protein polypeptide ingredients.

The interface fashion query found that Silkmen City launched emulsion, mask and essence products, which are mainly produced by Guangzhou Zhuofen Cosmetics Co., Ltd.

In March 2019, Master Master Corporation and actress Huang Shengyi jointly established cosmetic company Yiyang Bio, which held 55%and 45%of the equity. However, only one year after the establishment of Yiyang Biological Bio, Master Master Corporation transferred the entire equity to Huang Shengyi in May 2020, and Huang Shengyi also withdrawn from the company on June 28.

After Sixiangmen was released, she was also tepid. The product sales of the brand Taobao store are only single -digit, and the public account has not been updated for nearly two years.

It is worth noting that Wanshili classified Sixiangmen into the “other sections” in the prospectus. The revenue of this sector fell by 30%year -on -year revenue to 29.91 million yuan, accounting for 4.14%of the total revenue of total revenue, accounting for 4.14%of the total revenue Essence In the explanation of the use of funds, Mastercie’s company did not mention the future investment in the beauty field.

At this point, the plan to enter the beauty business sector may have been stranded. The prospectus shows that Masterchen Company plans to raise 320 million yuan, which is mainly used to display the construction of marketing centers, the technology transformation of the digital printing production line, the construction of digital intelligent operation systems, and supplementary funds for mobile funds.

In the next period of time, Masterchen Company will focus on the research and development of silk fabrics and the production of silk clothing, and upgrade the main silk business, including the optimization of its own brand.

The development of its own brand is the main way for the transformation of silk supply chain companies in recent years. Huajia Group established Sangluo in 2013; Roman Roland has founded the home textile brand with silk as the main fabric in 2010.

While its own brand is properly operated, while enriching the business diversity of silk production enterprises and improving the ability of risk and compression, it has further optimized the corporate image and seized the opportunity in the market.


One example is the Sangluo brand of Huajia Group. In terms of image propaganda, SANGLUO emphasizes the story of family inheritance and women’s toughness, not a single protruding silk fabric texture. At present, Sangluo’s performance accounts for 40%of the overall sales of Huajia Group, and has settled in offline buyers.