Zhang Yu, Moutai in the domestic wine industry

Only with Zhang Yu’s net profit, will the national regulatory wine companies lose money!

Text | Selling Wolf Team

Editor | Yu Xiaomei

According to data released by the China Wine Industry Association, the sales revenue of wine companies above designated size in the first half of the year was 4.395 billion yuan and net profit was 143 million yuan.

According to Zhang Yu’s performance in the first half of the year, it means that other wine companies above the country have a total net loss of about 229 million yuan.

The loss in 2020 was 214 million yuan, and now it has become 229 million yuan, which has caused many people in the industry to worry about the “bottoming” of the wine industry.

After all, under the factors of multiple profits this year, the performance of many domestic wine companies except Zhang Yu does not seem to be good.


Zhang Yu’s “one riding dust”, pulling away from the follow -up business

Zhang Yu’s 2021 semi -annual report showed that the company achieved operating income of 1.874 billion yuan in the first half of the year, an increase of 32.14%year -on -year; the net profit attributable to shareholders of the parent company was 372 million yuan, an increase of 16.69%year -on -year.

Compared with Zhang Yu’s revenue and net profit, the dynasty wine industry, Weilong shares, which are also well -known domestic wine listed companies are also mediocre.

In the first half of the year, the revenue of the wine industry was about 179.6 billion Hong Kong dollars, which doubled from the same period in the same period in 2020. However, the company’s owner should account for about 19.5 million Hong Kong dollars, which is a significant degree from the 142.7 million Hong Kong dollars in the same period in 2020. reduce.

Weilong’s revenue in the first half of the year was 240 million yuan, an increase of 44.4%year -on -year, and net profit from a loss of 140 million yuan to a loss of 1.212 million yuan. Compared with the revenue of 370 million yuan in the same period in 2019 and the net profit of 212.87 million yuan, there is still a large gap.

Compared with the revenue and net profit of listed companies above the three wines, it can be seen that Zhang Yu is really “riding a dust.”

According to public information, Zhang Yu has accounted for more than 30%of Chinese wine market share, and the proportion of the market is still expanding.


In 2020, the performance of wine companies in the country is “bleak”. Everyone agrees that the market has “bottomed out”. By 2021, the wine market will usher in the bottom.

But the data that has so far only proves two things:

1. The wine market still has not returned to the pre -epidemic level; 2. The recovery speed of the wine market is “slow”. Compared with the beer and liquor market, the overall recovery of the Chinese wine market is significantly backward.

The background of this situation is:

1. Strong support at the national level; 2. Australian wine temporarily withdrawn from the Chinese market due to tariff issues; 3. The rise of the “new national tide” under the enhancement of national self -confidence.

In other words, under the impact of multiple favorable factors, still cannot bring the development of domestic wine companies?


Can’t “quick decision”, Zhang Yu is the hope of Chinese wine

In an interview, General Manager Zhang Yu made it clear that the current market environment determines that the recovery of the Chinese wine industry cannot be “quick to decide”.

He believes that although the sales of Australian wines have been filled with other national wines including domestic wines since the “double inverse”, the filling effect of domestic wine is not satisfactory;

At the same time, since this year, the domestic epidemic has been repeated. The occasional epidemic has made domestic consumers more cautious about consumption, which is more cautious for wine consumption that has not developed daily consumption habits and is non -living.


In addition to Sun Jian’s point of view, other industry experts said that intensive category competition is also a key reason for “slowing” wine recovery.

At present, domestic liquor and beer are the mainstream of the public. The sales performance of low -level wine and fruit wine is getting better and better. It will definitely “take away” the market share that originally belongs to wine.


The expert also stated that the wine market is not as good as expected. In addition to the impact of epidemic and increasing category competition, the limited base of consumer groups is “fundamental issue.”

For a long time, the number of domestic wine consumers has not increased fast. On the one hand, there is insufficient cultural impact, and wine figures are rare in Chinese history and culture.

On the other hand, the propaganda of some wines ‘”not grounding” has led to some consumers’ wrong awareness of wine. It has always “bundled” wine with Western food, romance, etiquette, etc.

Fortunately, the “one horse first” of Zhang Yu wine made Chinese wine see “hope”.

As the “leader” in Chinese wine companies, each time Zhang Yu’s sales performance increases, it means the enhancement of its brand power.

With the enhancement of the popularity and influence of the Zhangyu brand, it is believed that more and more consumers will contact and understand more Chinese wine companies and brands through Zhang Yu, through the “point” of Zhang Yu, thereby producing the connection effect.

From this point of view, the value of Zhang Yu in the wine industry is “similar to Moutai’s value in the liquor industry, and then gives Zhang Yu some time, maybe it can drive the hot sales of wines across the country.