In autumn 2021, New Balance, an internationally renowned sports brand, partnered with Alpha Industries for the first time to launch a new intermodal range. With military green as the main tone, classic shoes combined with innovative designs, trendy elements collide with sports styles, and create casual shoes and clothing items that interpret a new street style to trend lovers.
The new New Balance x Alpha Industries joint shoes are based on the classic 574 shoe model of New Balance, with Yuanzu gray to inherit the ingenuity and integrate trendy elements to create a new outdoor style. The whole shoe body is made of suede with mesh material, with functional CORDURA ® waterproof nylon, and the midsole adopts ENCAP cushioning technology, giving consumers a good outdoor wearing experience. The insole is in orange from the same collection, paired with the Alpha Industries’ signature print, to create a boutique with details. The side of the shoe is also embellished with the iconic Alpha Industries ribbon printed with the logos of both sides, witnessing the collision of classic red and gray colors. The included dust bag includes a variety of accessories to choose from, and the N-logo in the Velcro material on the side of the shoe can be paired with a replacement khaki sticker to enhance the experience by changing the details.
New Balance x Alpha Industries joint collection
This time, the New Balance x Alpha Industries joint collection also launched six trendy clothing, including jackets, sweatshirts, T-shirts, hats and other items. The clothing is cut loosely, giving consumers all-round meticulous care and providing a comfortable wearing experience. Army green and khaki panels bring life to minimalist colours. The signature orange color of the Alpha Industries MA-1 jacket is used in the pocket of the jacket to add a sense of design to the details; T-shirts and hooded sweatshirts embroidered in gray-brown English with Velcro elements add a relaxed and casual feel; The cargo trousers are designed with panels and three-dimensional pleats reinforced at the knees, which are full of style and comfort and wear.
The new New Balance x Alpha Industries co-branded footwear and apparel series will be launched in some of New Balance’s official stores, and the co-branded shoes and apparel series will be officially launched on September 17, for more details, please see the official public platform of New Balance.
Editor/Han Bun Won
New Balance x Alpha Industries joint collection