Reporter of this magazine – Li Fangwen / Photo
A few days ago, Chen Shujin, consultant of China National Textile and Apparel Council, Xing Guanlei, secretary general of the Industrial Cluster Working Committee of China National Textile and Apparel Council, and Liu Jianguo, president of Shandong Garment Industry Association, went to Yantai, Shandong, visited Shandong Shulang, Qiyuan Garment Company, etc., and had an in-depth understanding of the development of Yantai women’s clothing enterprises.
Shandong is a major garment production and export province in China, and Yantai textile and garment industry is in a period of sustained and stable development of medium and high-speed growth and quality growth after 30 years of accumulation, adjustment, transformation and upgrading. At present, the city has more than 4,000 garment enterprises, including more than 200 large-scale enterprises with main income of more than 20 million yuan, 600,000 employees, and enterprises in 12 urban areas of the city. In January ~ September this year, Yantai textile and garment industry continued to maintain a stable growth trend. The main business income of the whole industry reached 38.52 billion yuan, a year-on-year increase of 7.6%; Realized profits and taxes of 3.29 billion yuan, a year-on-year increase of 15.4%; The profit reached 2.79 billion yuan, a year-on-year increase of 19.0%. At present, the city has two well-known trademarks in China, 21 famous trademarks in Shandong Province, and 4 technical centers above the municipal level, two of which are national technology centers.
Yantai women’s clothing has developed rapidly and has characteristic advantages. Shandong Shulang women’s wear has become a leading brand in China, with 7 independent brands such as Keleidom, Meizhiteng, Zuiku, and Shulang women’s clothing, forming a multi-brand development pattern, and the number of operating stores in China ranks first in the entire industry. After fifteen years of development, Shulang women’s wear has become the mainstay of China’s clothing industry, not only successfully creating a honeycomb brand collection store, but also reaching a strategic cooperation with Danish PWT Group, introducing Wagner’s four major men’s wear brands, officially entering the men’s wear field, and cross-border introduction of Israeli cosmetics, forming a diversified brand development, providing consumers with one-stop services. Qiyuan brand was born in 1916, after three generations of inheritance, the establishment of the Chinese Qipao Association, continuous inheritance and dissemination of Chinese civilization at home and abroad, and the combination of qipao elements with the current popular elements, gained more and more “fans”.