Why is there a variety of kangaroos printed on every domestic warm baby?

The real kangaroo washes his face with tears every day, which is not an exaggeration.

Image source: Game Research Society

I can always feel the winter breath earlier than others, and know that the temperature in the newsroom is below the comfort zone of the body. On the one hand, this is based on the keen intuition of northeasterners about cold, and on the other hand, the cold air directly above my head has been turned on by someone, and my little hands have been blown frozen. I decided I needed a warm baby.

However, when it came to the commissary downstairs, all kinds of warm babies really made my Libra a little difficult to choose. In particular, I found that although these warm babies have different brands, they have a common image spokesperson: kangaroo.

So which kangaroo to choose became a new problem for me.

Of course, I ended up making the adult choice

I wasn’t the only one who was confused by the kangaroo. In an online warm baby review, the reviewer gave the kangaroo card a positive rating, but this made the reader ask a deeper soul torture: There are so many kangaroos on the Internet, which one are you testing?

Warm babies originated in Japan and are popular in China. The three characters of “warm baby” are exclusively registered trademarks of Japanese small * pharmaceutical companies in China, but because of their cute and loving vocal methods, they have become one of the common names of warm stickers in China.

But the “warm baby” of the small * pharmaceutical company has no half-dime relationship with kangaroos. The image of the kangaroo warm baby that we are familiar with is the signature star of another Japanese company, A*Siou Marshi Club, the warm family series warm stickers.

Around 2009, Nuan Baby was targeted by Chinese companies and began a wandering for more than ten years. Baby warming workshops have appeared all over China and occupied the domestic market.

—

Wu Shaozhong is a godfather figure in the warm baby world.

In 2007, he came to Yiwu

entrepreneurship

, opened a fast food restaurant, did TV shopping, but the performance was not satisfactory.

Around 2008, he stumbled upon the product Nuan Baby and began to try to sell it, with a profit of five cents per piece, and the results were gratifying. So he opened a Taobao store again, and sales continued to skyrocket, and finally the product was so popular that he simply opened his own production line.

Wu Shaozhong established Zhongshang Daily Chemical Company, which specializes in selling warm babies. Compared with other small commodity retail, he has used network resources to carry out large-scale wholesale business and network marketing online, and opened the market through B2B e-commerce, selling a warm baby for about one yuan, which is still in short supply. arrived

2013

In the year, Zhongshang Daily Chemical can produce 1.5 million warm babies every day, establishing a warm baby kingdom.

Including Zhongshang Daily Chemical, manufacturers and distributors that appeared all over the country at that time were using kangaroo packaging.

Kangaroo Baby Warmer is a pioneer of the Internet celebrity economy and has continued to this day. On the Internet, merchants sell tens of thousands of warm babies, providing a full set of services of packaging customization and logo design.

Offline, foundries and workshops carry out mechanized production and packaging of warm babies, which have become the industrial pillars of the village.

OEM OEM, brand authorization, retail and wholesale, the market of warm baby continues to expand. Every year, hundreds of millions of warm babies are branded under different brands, packed into kangaroo packaging, and sent to the north and south.

Baby warmer packaging varies from brand to brand, but kangaroo has always been a common theme.

For the image of kangaroos, manufacturers are not satisfied with simple imitation and dare to let designers fly their minds. What a warm baby should look like, every family has an account.

Some kangaroos, although they seem to have suffered dimensionality reduction, still maintain traces of the original.

Even if the painting collapses into the second season of “One Punch Man”, it can’t shake its determination to be a kangaroo.

Some kangaroos have become fat, some kangaroos have become cute, but regardless of the style of painting, the packaging is always indispensable in Japanese, always reminding consumers of their neon blood.

However, these words are also constantly changing. From the Japanese word for ぽかぽか, to heat heat, fire power, and fiery heat, Shindaya’s words give you the illusion that you can understand Japanese, and finally evolved into “brackets”, a postmodernist expression that no word can understand, but does not understand the meaning.

In contrast, the most stable is the word “sticker” on a blue background, which has been repeatedly retained because it accurately and conspicuously shows the characteristics of the product. However, it was gradually assimilated by the profound modern Chinese, from Japanese to Chinese Traditional to Chinese Simplified.

With the words on the packaging changing from “Made in Japan” to “Domestic Boutique”, the painting style has also changed from cute Japanese comics to animation city, and Nuan Baby has completed a complete transformation from Japan to China. Only the image of a kangaroo remains.

Some manufacturers obviously want to replace the kangaroo, but they can’t let go of their feelings, and finally compromise and choose the koala, another Oceania

marsupial

。

Of course, there is more than one kangaroo on the cover of the warm baby, but whether it is a polar bear or a squirrel, in the end, they can only live under the halo of a kangaroo.

Why are kangaroos so loved by warm babies? Probably because the kangaroo’s bag is really warm. Therefore, some conservatives in the warm baby industry have never been able to let go of their concern for the original kangaroo. Although they are all domestic warm babies, they still maintain Japanese color printing, and only carry out nano-level innovation in details.

Let the wallabies turn back, let the kangaroos wear hats, twins, triplets, the situation in the kangaroo family is constantly changing.

If you look closely at the same but different kangaroo families on these packages, you will find that there is also a hidden story: once upon a time, the kangaroo mother and the wallabies lived happily, and the wallabies lived in the mother’s warm nursery bag.

Later, the mother gave birth to a second child, the wallabies had a younger brother, the nursery bag became lively, and the warmth doubled.

When the mother gave birth to three children, the nursery bag began to crowd, and the wallabies began to get tired of life in the nursery bag and wanted to explore the outside world.

When the wallabies grew up, they left their mothers and went to live in the big forest, leaving only the kangaroo mother, holding up an empty nursery bag at home.

The left-behind kangaroo mothers went from one to two, from two to more, gathered to warm each other and still miss their children in the distance.

Gradually, the kangaroo mother got old, she put on a headscarf and became an aunt in the eyes of others. But she still faces life with a smile and prepares to send warmth to her children every day.

It turns out that Kangaroo Nuan Baby is telling the story of a child who is gradually separated from his parents,

It shows the reality of social aging.

More noteworthy is the picture below, where differences begin to appear in the wallabies, and the two wallabies apparently look different, making it clear that this is not a twin, but a second child! The theme has kept pace with the times and risen to new heights.

Although the nature of the cottage of kangaroo warm baby is obvious, many are still cottage cottages, but do not think that they are three-nil products.

Their packaging bags have the manufacturer and date written on them, and the online store has a registered trademark and inspection report.

In the Intellectual Property Office, you can find a lot of kangaroo warm baby registration information, even the original design of the Japanese version, as early as 2009 was applied for as a design patent.

Some of the packaging pays tribute to the original, making Japanese netizens stupid and confused.

Even this

Put the little fire dragon of the Royal Three Family on the ears of the beast and forcibly turn into a kangaroo

“Kangaroo Dragon”

, is also a well-documented regular product.

Among the many regular brands, I also found an authentic kangaroo in Yiwu. The large kangaroo on the cover looks back, as if it is looking at all the other kangaroos on the market, below the promotional image

greatly

‘s slogan “Not afraid of online brand complaints” shows his extraordinary quality.

Image source: Station Cool Hero Creative

The product introduction of the genuine kangaroo is even more touching – it is always a pity that it has not been able to let every family use its own warm baby. Giving other fake kangaroo brands a chance is a lifelong guilt. And three sorry in a row, more about the goods

Rights

of bitterness.

The proliferation of kangaroo warm babies has also subverted the concept of some consumers admiring foreign countries.

Most OEM baby warmers use imitation packaging in order to save costs, and often print Japanese on the packaging. Warm babies who will abandon Japanese and redesign packaging with Chinese tend to come from larger and more formal manufacturers. Therefore, the unique phenomenon of Japanese packaging = fakes and Chinese packaging = genuine products has gradually appeared in the industry.

Kangaroo Warm Baby uses an unexpected method to achieve the catch-up of national brands to foreign capital.

Following the above routine, I think I can also get a kangaroo brand. Redesigned packaging, it is estimated that it can become a hit, and the name of the registered trademark has been thought of, it is called “Crocodile Bag”.

The story of kangaroo warming the baby continues, and such a plot is familiar to us. Driven by huge domestic demand and a sufficiently sinking market, the baby warming industry has flourished, feeding countless enterprises and ordinary workers from the grassroots. But this is also a “normal” phenomenon in a special environment, just like me who froze that day, I was more concerned about warming myself up, any warm baby I would gladly accept, and I didn’t care about its origin.

However, the effect of hot stickers is short-term after all, and what I really want to do is to touch the heating in my home before the weather becomes colder and the heat of the warm stickers fades.

*This article is reprinted with permission