Function in vogue, this country tide brand is not up disk

Every time I see those cool futuristic style is not very heart? Especially in the wind # # popular function of the moment, there are always little heard of it ~

So you want to know how the trend of the main reason people think “performance”? What Guochao mean for him? As well as the current explosion models sneakers views –

So theENSHADOWER concealed the main reason people’s brand – Li YiSuper interviewIt will be on your appetite – now listen to him talk about the circle do it!

Li Yi super

ENSHADOWER ambushers

Brand the main reason people

# # About ENSHADOWER ambushers

① the beginning of the creation of ENSHADOWER ambushers, what are the difficulties encountered?

The creation of the brand is in my sophomore year, and a few friends do together. We were together planning, design, sales, and then with a summary of the past slowly groping over.In fact, whether from the capital, experience, the venue will have a variety of problems, early brand on the road than it is now much more difficult to walk, as a student in terms of basically no resources to speak of.

② ENSHADOWER ambushers in the early establishment is how to determine its style?

Mind who is the founder ENSHADOWER hidden around the Fixed Gear dead fly extreme sports unfolded, from 2012 to the present there are seven years, and the first product is the earliest Jackets.Basically outdoor, sports and street style is combined as a brand.In recent years the popular performance style can be said to be very consistent with our brand attributes.

③ say ENSHADOWER ambushers function is synonymous with the wind, what do you want to add?

I’m glad you think this is so, then this is equivalent to an affirmation us,But I do not recognize this argument, domestic, there are still very many good brands, we are together in the promotion of the cultural function.In addition, we also play an important role in the sneakers culture. Because the shoes match, theBeam leg pants is a very important presence,The sneakerhead very much liked our pants. So, I would prefer people say we are a street brands.

# # About the trend

① If you have a functioning air look, what do you think the most important single product?

I think the most important thing Jackets – because it contains too many attributes function.Whether it is waterproof, windproof, including all aspects of pockets, zippers and fabric, overall Jackets are covered by a “performance.”

② function for wind, Urban outdoor functionality for these features to style, in your opinion, the future development of the situation is what?

I think the culture and direction of development of human civilization and the development trend of clothing is very closely related. Technology will become increasingly developed, including cultural aspects from these movies and television, we all learn more science fiction orMore avant-garde visual front-end, it’s all so that we are more concerned about performance wind~

Now not as a KOL as before or a brand to lead in one direction, then all of the overall trend will go towards this.I think the moment was a flourishing era, we have more dressing inspiration, the key is to everyone’s aesthetic are not the same.

Of course, I certainly hope that more people can accept such a partial futuristic style ~

③ say that the rise of the tide country, do you think this era yet?

Friends – came two years ago has come, because the former is concerned, then, for the original design of domestic brands very difficult period.But this year it recognized brand tide of the country, and media publicity but also gives you a better understanding us, is very encouraging.As a result, both sales or otherwise, for we have a certain degree of support.

④ So, you think at this stage of the tide country can do better in what areas?

Because ENSHADOWER ambushers has been established for seven years, for seven years into the military, it is a brandKeep the speed steady development. And maintain a unique freshness from all its aspects and to ensure a certain growth rate.

In fact, I now also do a brand incubator, because I gathered around the country to do very, very much related to the influx of friends, and they will continue to cooperate.For now, the ongoing incubation is two brands, it is at this stage that I can do something for the country tide of the ~

# # About yourself

① routine day is how to spend?

On dayHome → Company, → HouseAnd then at night usually gym, or play billiards with friends ~

② before the release of “A Lita: Battle Angel” is also part of the cyberpunk movie you have to see it? Such as the life of these details for you in the creation have inspired you?

Council ~Because I often see related works.“Battle Angel”, “Gantz”, “dog house dressing,” “Ghost in the Shell”I have to see these cartoons; including the more distant past are functioning wind up the property, I was like, would recommend their friends to see.

▲ corner office

③ shaped shoes for example: A-COLD-WALL * × Nike Zoom Vomero +5, or remake of shoes, what ideas do you have?

Me very, very many friends will find this ugly shoes,But I personally feel that this pair of shoes is still very avant-garde, it has a sense of technology.Because I am a sneaker, I also like to collect shoes, and now there are nearly more than 100 pairs of shoes.

But I have specific preferences, such as: New Balance, Nike, Y-3, but less likely to collect my left and right according to the current popular style,May still not like it – and everyone else

▲ climbing shoe covers reconstruction of New Balance 993

④ will usually wear what type of outfit?

Usually wear their own brand, functional style match. Mainly I liked this culture,I would “deliberately” to go to guide their own fans, the cultural function, cyberpunk in this area to promote more people know.

Li Yi ultra imagine to do the same Remaker actually very simple,

Do a good Remaker you ready?

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