County “small sellers” also have great energy.
In 2018, on Alibaba’s Taobao and Tmall platforms, there were 361 county sellers with annual sales of more than 100 million yuan per store.
The threshold of the top 100 annual sales of Ali County sellers has been raised to 200 million yuan; There are 8 top 10 online stores with annual sales of more than 1 billion yuan, and the highest reached more than 3 billion yuan.
County sellers did not rush to sell clothes and furniture, but each showed their strengths, showing a pattern of a hundred flowers.
The benefits of the comprehensive two-child policy have brought huge sales space to maternal and infant products.
The 106th county seller is a Tmall store specializing in diapers in Hunan Province, with annual sales of nearly 200 million yuan; Another Tmall store, which also only sells diapers, sold more than 100 million yuan.
Jiangsu Suining Shaji, a Tmall store that mainly sells mother’s and daughters’ beds, with annual sales of nearly 200 million yuan; A Tmall store in Zhejiang that sells only one component – baby safety bed guardrails has accumulated more than 100 million yuan a year.
Jiangsu Suining Shaji, just designing the display map of the mother and daughter, brought nearly 10,000 monthly income to this 3D draftsman.
Relying on Taobao live streaming to drive explosive growth, the jewelry and jade industry is the most typical.
A jade company in Sihui City, under the jurisdiction of Zhaoqing, Guangdong, has registered several Taobao stores with the same name and only uses “No. × Store”, three of which have annual sales of more than 100 million.
Among them, the strongest store has an annual sales of nearly 300 million yuan, ranking 66th among sellers in Ali County. Two other stores are only one step away from the 200 million mark in annual sales.
Beauty is not just for girls. There are two Tmall stores in Tongxiang, Zhejiang that specialize in middle-aged and elderly women’s clothing, and the square dance aunts let them firmly rank among the ranks of annual sales of more than 100 million.
County sellers have firmly grasped the pulse of modern people’s consumption upgrades,
Fujian Ningde, under the jurisdiction of Fu’an City, there are two Tmall stores selling massage chairs, with annual sales exceeding 200 million yuan, rushing into the top 100 sellers in Ali County. In addition, Fu’an has at least two massage chair Tmall stores with annual sales of more than 100 million.
Many of the musical instruments loved by literary and artistic youth came from county sellers.
In a factory workshop in Zheng’an County, Guizhou Province, guitars are undergoing quality inspection before leaving the factory.
A Tmall guitar specialty store in Zheng’an, Zunyi, Guizhou, has a cumulative sales volume of 830,000 guitars online, and the hottest one sells more than 20,000 pieces per month, ranking first on Tmall.
Behind every 100 million yuan online store and every Internet celebrity product, relying on the empowerment of Alibaba’s economy, one characteristic industrial belt after another is promoting the county economy to “change lanes and overtake”, driving farmers to get rid of poverty and become rich.
The guitar production factory on which the above guitar shop is based, which was only born in June 2016, has been selling and shaping its own brand on Tmall and has achieved success. According to the Guizhou Daily, the company employed 9,542 people and helped 2,160 poor people get out of poverty.
At the 2017 Guiyang Data Expo, Alibaba Group Chairman Jack Ma publicly praised a local ukulele exported to the United States.
Zheng’an is a state-level impoverished county, and more than 30 years ago, “300 women’s troops went to Panyu”, and local farmers struggled to find a way out. It is a group of migrant workers who have returned to their hometown to build Zheng’an into the “hometown of Chinese guitar manufacturing” in just 5 years. As a result, a large number of migrant workers returned to Zheng’an and became industrial workers who made beautiful rhythms.
The guitar industry has become the focus of economic transformation and upgrading in Zheng’an County. Image source: Wei Zhengan
Tall concerts drive into the county, advertisements appear in New York Times Square… Zheng’an County is promoting the trinity of guitar industry, guitar culture and guitar tourism trinity development and industrial transformation and upgrading, so as to realize the transformation of “the hometown of guitar manufacturing” to the “hometown of guitar culture”.
Suining, Jiangsu, has the largest furniture Taobao village cluster in China formed by 92 Taobao villages. In 2018, Suining County ranked seventh in the country in Ali County e-commerce sales, surpassing the national top 100 county champion Kunshan.