Nixon’s new smartwatch focuses on skiers and surfers

What else can I do with a smartwatch? I think every smartwatch manufacturer will have their own considerations, but for Nixon, sturdy, durable, and waterproof will be their core goals, because their smartwatches are mainly aimed at skiers and surfers.

Mission first used polycarbonate and stainless steel materials on the frame of the watch, and the screen was also protected by Gorilla Glass, the watch chose to join the Android Wear platform, and it will be the first smart watch on the market to use the Qualcomm Snapdragon Wear 2100 chip, in addition, it also has a 1.39-inch AMOLED touch screen. As for various sensors, GPS, temperature sensor, altimeter, gyroscope, acceleration sensor, electronic compass, hygrometer, etc., Mission has it all.

The watch also has 512MB RAM, 4G ROM, and the battery life of the watch is about a day. All in all, this smartwatch may hardly be everyone’s favorite, but it will surely be loved by those who like extreme sports.

In addition to its hardware preference for extreme sports enthusiasts, Mission also has its own features in terms of software, such as a dedicated app that can display real-time data on skiing and surfing environments around the world, and data from Surfline, Snocountry and Trace.

It is reported that this Mission is known as the most waterproof product among many smart watches. And the watch sells for $400. At present, the wearable smart device market has been slowly emerging, and our choice has become more and more, further market segmentation? This may be a strategy that many smart watch manufacturers can consider, after all, it is better to become a leader in a certain field than to “die” in the general environment.

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